situation analysis

situation analysis
/sɪtʃu'eɪʃ(ə)n əˌnæləsɪs/, situation audit /sɪtʃu'eɪʃ(ə)n ˌɔ:dɪt/ noun
the stage in marketing planning concerned with investigating an organisation’s strengths and weaknesses
In the situation analysis particular attention was paid to existing production capacity.
It is clear from the situation analysis that distribution is our biggest problem.

Marketing dictionary in english. 2015.

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  • Situation analysis — is a marketing term, and involves evaluating the situation and trends in a particular company s market. Situation analysis is often called the three c s , which refers to the three major elements that must be studied: * Customers * Costs *… …   Wikipedia

  • situation analysis — UK US noun [C] (also situation audit) MARKETING ► the collection and examination of economic, social, and political data that affect an organization s market in order to decide on the best plan of action for the organization s future → See also… …   Financial and business terms

  • situation — [ sitɥasjɔ̃ ] n. f. • 1375 « position (des étoiles) »; de situer 1 ♦ (Concret) Rare Le fait d être en un lieu; manière dont une chose est disposée, située ou orientée. ⇒ emplacement, 1. lieu, position. ♢ (1447) Cour. Emplacement d un édifice, d… …   Encyclopédie Universelle

  • Situation awareness — Situation awareness, or SA, is the perception of environmental elements within a volume of time and space, the comprehension of their meaning, and the projection of their status in the near future. It is also a field of study concerned with… …   Wikipedia

  • analysis — a‧nal‧y‧sis [əˈnælss] noun analyses PLURALFORM [ siːz] [countable, uncountable] 1. a careful examination of something in order to understand it better: • The researchers carried out a detailed analysis of recent trends in share prices. •… …   Financial and business terms

  • Analysis paralysis — The term analysis paralysis or paralysis of analysis refers to over analyzing (or over thinking) a situation, so that a decision or action is never taken, in effect paralyzing the outcome. A decision can be treated as over complicated, with too… …   Wikipedia

  • analysis — /euh nal euh sis/, n., pl. analyses / seez /. 1. the separating of any material or abstract entity into its constituent elements (opposed to synthesis). 2. this process as a method of studying the nature of something or of determining its… …   Universalium

  • analysis — a|nal|y|sis W1S3 [əˈnælısıs] n plural analyses [ si:z] [Date: 1500 1600; : Modern Latin; Origin: Greek, from analyein to break up ] 1.) [U and C] a) a careful examination of something in order to understand it better analysis of …   Dictionary of contemporary English

  • analysis — noun ADJECTIVE ▪ careful, close, comprehensive, detailed, in depth, serious, systematic, thorough ▪ brief ▪ …   Collocations dictionary

  • situation — sit|u|a|tion W1S1 [ˌsıtʃuˈeıʃən] n 1.) a combination of all the things that are happening and all the conditions that exist at a particular time in a particular place ▪ I explained the situation. in a ... situation ▪ She coped well in a difficult …   Dictionary of contemporary English

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